In the healthcare industry, 2-way SMS is a valuable tool that allows hospitals, clinics and pharmacies to communicate with patients and staff with timely, relevant information, even to those with basic mobile phones. The ease of access to this technology coupled with its high open rates, make it a perfect medium for delivering important reminders, updates, and emergency alerts.
SMS technology is not only cost-effective, but it also ensures reliable communication during crises when other communication channels may be limited. Organizations can quickly launch health information initiatives over text message, without the need for complex and expensive websites.
