Two-way SMS is an essential tool for public sector organizations to maintain effective communication with citizens and stakeholders. The ease of access to this technology on even the most basic mobile phones, coupled with its high open rates, make it a perfect medium for delivering important reminders, updates, and emergency alerts.
SMS technology is not only cost-effective, but it also ensures reliable communication during crises when other communication channels may be limited. Public sector organizations can quickly and efficiently disseminate critical information to a large audience, such as weather alerts or evacuation notices, without the need for expensive infrastructure.